About Us

Established in 1979, Estetica Designs is a premier manufacturer of wigs and hair pieces. Estetica Designs quickly became known as pioneers in the industry after developing and trademarking the revolutionary Pure Stretch Cap® technology. This exclusive design allows the entire perimeter of the wig cap to stretch, eliminating any pressure points and ensuring the most comfortable fit ever. Serving as the key building block, the Pure Stretch Cap® technology is utilized in the development and creation of each wig.

At Estetica Designs, we take great pride in the craftsmanship of our products and believe that comfort and style should go hand in hand. Our talented design team constantly experiments with the latest technologies to develop beautiful new colors and styles, as well as improve upon classic favorites. From luxurious, silky human hair to the wonderfully natural feel of our synthetic fiber, Estetica Designs offers the softest, most manageable hair in a spectrum of stunning colors. The variety within each of our collections speaks to our vast audience with careful consideration given to style, color, construction and price.

Estetica Designs is completely dedicated to maintaining the standard of excellence we have set in the industry for quality, products and customer service to ensure a positive experience for you. From timeless classic styles to fresh, modern new looks, Estetica Designs has endless options for a perfectly comfortable, perfectly beautiful you.

“Great things in business are never done by one person. They’re done by a team of people.” – Steve Jobs

We have the best team of people dedicated to one thing – you. We’re passionate about our customers, our employees and our products that bring it all together. We love what we do and it shows in the products we offer and the customer service we provide. 

Rich Gienopie
kay cho
Kay Cho
Administrative Director
jennifer drake
Jennifer Drake

Grace Chung
Director of Marketing & Development
Tara Harrop
E-Commerce Account Manager
Renée Goryl
Account Executive
Madison Varallo
Account Executive

Jordan Jessup
Account Executive
erin trought
Erin Trought
Senior Graphic Designer
claire qualls
Claire Qualls
Graphic Designer

Jay Cho
Warehouse Manager

Ernest Suah

Austin Yang
IT & Global Project
jinsuk kim
Jinsuk Kim
Wildlife Engagement Coordinator