Behind the Colors

In Love With New Colors

Our most recent releases have been BIG news over the last few months. With the introduction of three powerful reds, one bold new gray, and a highly anticipated Smokehouse expansion, there really is something for everyone to love at Estetica.

Learn a little more about what led to the creation of these gorgeous new colors!

Mellow + Smokehouse

Here at Estetica we’re all still obsessing over the addition of Mellow to our Smokehouse color collection. We knew adding Mellow would perfectly round out this curiously unique collection and it’s so true! This cute and carefree style adds a softer, more everyday look to each of the Smokehouse colors.

A collage-style photo featuring four scenes of women modeling wigs in various settings. From left to right: a behind-the-scenes shot of a studio photoshoot with lighting equipment and a photographer aiming at a model in rust-colored clothing; a woman with sits on a beige couch wearing a burgundy cardigan; a close-up of a woman with shoulder-length wavy hair wearing a mustard-yellow sweater; and a woman with wavy hair in a white-and-black striped shirt with rust-colored overalls, smiling against a plain white background.
Quote that reads: "As soon as we saw the first samples, we knew Mellow was made for Smokehouse."

Shop Mellow + Smokehouse

 

Graydient Storm

 
Quote that reads: "We knew we needed another high fashion gray."

 
A woman with a smile models a long, wavy ombre wig transitioning from dark brown at the roots to silver-gray at the ends. She wears a sleeveless black top and poses against a white background. To the right, there is a close-up view of the wig's soft, voluminous waves, showcasing the smooth gradient of colors and texture.

After the success of CHROMERT1B we knew it was time for another gray that had something for everyone. This monochrome ombre is a perfect, gorgeous twist on gray hair. It’s great for any age and any style, and we were excited to challenge the wig wearing community to wear #GrayYourWay.

 

3 New Reds

We love the creativity and challenge of developing new hair colors, especially reds! To offer even more variety in our reds lineup, we played around with mixing so many blends and hues until we landed on three stunningly different shades: a deep and dramatic copper, a pop of mandarin, and a sunkissed gold. The response to this release has been amazing. It’s been amazing to see everyone loving these reds as much as we do!

Quote that reas: "It was time to expand our reds to include something different and unexpected. These 3 shades completely blew us away."

Shop New Reds


Which new color are you most excited to try? Which one are you loving already? Let us know in the comments below, or on social media! And don’t forget to keep tagging us in your posts on social media as well. We LOVE seeing all of your gorgeous smiling faces!
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— Estetica Designs
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