Over the last few months things have been evolving and changing here at Estetica Designs. As always, we’ve been busy behind the scenes improving your Estetica experience, but this time we had our eyes set on video...

NEW Content In February we kicked off our very first monthly Instagram Live with the unveiling of our Heat Defiant Collection. From styling demos and color comparisons to up-close looks...

This year just got a lot hotter with the release of our newest collection, Heat Defiant. This collection introduces a whole lot of new here are Estetica Designs. New fiber,...

Our most recent releases have been BIG news over the last few months. With the introduction of three powerful reds, one bold new gray, and a highly anticipated Smokehouse expansion, there really is something for everyone to love at Estetica.

Learn a little more about what led to the creation of these gorgeous new colors!

4 UNIQUE FASHION COLORS.8 STUNNING STYLES. Mellow + Smokehouse. This playful combination introduces a whole new side to our edgy color collection. With the addition of Mellow now feels like...

It’s official: Graydient Storm, our versatile new gray, is available now in Avalon, Jamison, Ocean and Orchid. If you haven’t seen it already, our social media campaign for Graydient Storm...

Fall is a season all about color and this fall we’re going all out with RED! Introducing our three new depth defying REDS: Copper Sunset, Golden Ginger and Mandarin Rooted....

Over the last 4 years we’ve raised more than $31,000 for KAB and we can’t wait to see what we will achieve together this year. Read on to learn how our fundraising efforts are already underway and check out the ways you can join us now. 

We're excited to announce with KAB that the Give Back Grant cycle opens today! Did you know that KAB awards $500 grants to BIPOC women who are survivors or diagnosed...

The calendar might say that summer begins on June 21st, but we have our own way of judging the start to this sunny season.

It's official. Everyone's favorite blonde is now available in 19 different styles, providing you more variety than ever! This breathtaking color is now being offered in Haven, Heidi, Petite Charm, Petite Nancy, Meritt and...

Spring is in full swing and that means we’re thinking of layers in a whole new way! Now that we’ve shed our heavy winter clothing layers here on the east coast, we’ve traded them in for some inspiring layered wig styles that are perfect for warmer weather. We asked some of our staff to weigh in on their favorite styles and colors this spring. Check out what they had to say...