Estetica Designs: Proud Advocate, Dedicated Donor, and Committed Partner of Keep A Breast.
Since 2019, our partnership with Keep A Breast has been a journey—one that started with a simple fundraiser and has grown into something deeply personal and profoundly meaningful to us as a brand. What began as a way to give back has become a mission that moves us, challenges us, and inspires us to do more. As we walk this path, we see firsthand the impact Keep A Breast makes—not just in breast cancer prevention, but in the way they educate, uplift, and empower all communities. They go beyond awareness; they change lives. And the more we learn, the more we realize that this is where we’re meant to be.
Each fall, we come together with our friends, family, and customers to raise funds and awareness during breast cancer prevention month. But this mission doesn’t begin and end in October—it’s woven into everything we do. It is an honor, a privilege, and a responsibility we hold close to our hearts. With every wig we create, we strive to make an impact that goes far beyond hair. Through Keep A Breast, we are making sure that impact reaches those who need it most.
That’s why in 2025, we’re stepping up in an even bigger way—committing more financially, amplifying awareness, and using our platform to make a greater impact. For us, this partnership is about more than wigs. It’s about showing up for our community in ways that truly matter starting with Nena Anderson’s Dolly Parton Valentine 2025, where we’re donating wigs and contributing financially. We are listening. We are taking action.
This isn’t just a partnership. It’s a promise.
And we’re just getting started.
Spreading Awareness, One Hangtag at a Time
At Estetica, we know just how personal wigs can be. They’re more than just hair — they often represent healing, strength, and the confidence to move forward after hair loss. Too often, that loss is tied to the challenges of cancer treatment. Like so many of you, we’ve been personally touched by cancer — whether through loved ones or our own journeys. We know the emotional and physical toll it can take. That understanding is one of the driving forces behind why we do what we do. As part of our ongoing commitment to Keep A Breast, we are making it even easier for everyone to get involved — with an initiative built into every wig we make.
All Estetica wigs will be coming with a new hangtag featuring Keep A Breast and a QR code that links directly to their app. We hope you look out for these tags and download the app - A simple scan can help give someone the knowledge they need to protect themselves from breast cancer.
Keep A Breast is Going to Warped Tour!
Did you know that Keep A Breast has its roots in art and music? Before becoming the global nonprofit it is today, founder Shaney Jo launched a small, grassroots effort to raise awareness about breast cancer prevention.
One of KAB’s most iconic community initiatives has been its presence at the Vans Warped Tour. Since 2001, they’ve been boots on the ground to educate young women about breast cancer and preventative care. Keep A Breast doesn't wait for their community to find them - they meet them where they are.
At Estetica, we’re proud to partner with Keep A Breast. What drew us to KAB is the way they live [their mission]. They are real, genuine, and [have a] deep connection with the communities they serve. We admire their authenticity and the meaningful impact they make, and we’re honored to support their work.
If you’re attending the tour, be sure to stop by the Keep A Breast booth to learn more and get involved!
Celebrating 25 Years of Prevention
This year marks 25 incredible years since Keep A Breast was founded by Shaney jo Darden and Mona Mukherjia-Gehrig. That's 25 years of impact - hosting breast cast exhibitions, educating young people worldwide, and building a diverse supportive community where ALL are welcome. For 25 years, Keep A Breast has been making breast health more accessible and reducing breast cancer risk.
Estetica is so thrilled to continue to spread KAB's mission: to reduce breast cancer risk and it's impact globally through art, education, prevention, and action.
Join KAB's mission with us
Be part of KAB's story by joining our $25 for 25 celebration. For less than $1 a day, your monthly gift of $25 supports life-saving breast health education and resources for people around the world.
Explore Their Programs
What Our Commitment Looks Like
#feelitonthefirst
The first of every month is the perfect opportunity to talk about breast cancer prevention outside of just October. This is a conversation we want to be a part of! Each month we create a post or share one from Keep A Breast featuring #feelitonthefirst to remind our community to perform self checks.
Dolly Parton Valentine
We might not physically be able to make it to the Dolly Parton Valentine event, but that doesn't stop us from getting involved! Each year we donate wigs to the performers. In 2025 we stepped up our game and also contributed financially to this unique event benefitting Keep A Breast.
October Fundraiser
Since 2019 we've joined forces with our friends, family and customers during the month of October to raise funds for Keep A Breast and bring awareness to their foundation and mission to reduce breast cancer risk and its impact globally.
