Estetica Designs: Proud Advocate, Dedicated Donor, and Committed Partner of Keep A Breast
Since 2019, our partnership with Keep A Breast has been a journey—one that started with a simple fundraiser and has grown into something deeply personal and profoundly meaningful to us as a brand. What began as a way to give back has become a mission that moves us, challenges us, and inspires us to do more. As we walk this path, we see firsthand the impact Keep A Breast makes—not just in breast cancer prevention, but in the way they educate, uplift, and empower all communities. They go beyond awareness; they change lives. And the more we learn, the more we realize that this is where we’re meant to be.
Each fall, we come together with our friends, family, and customers to raise funds and awareness during breast cancer prevention month. But this mission doesn’t begin and end in October—it’s woven into everything we do. It is an honor, a privilege, and a responsibility we hold close to our hearts. With every wig we create, we strive to make an impact that goes far beyond hair. Through Keep A Breast, we are making sure that impact reaches those who need it most.
This isn’t just a partnership. It’s a promise.
And we’re just getting started.
About Keep a Breast
The Keep A Breast Foundation (KAB) was founded in 2000 by Shaney Jo Darden and Mona Mukherjia-Gehrig to emphasize a key element of breast cancer advocacy that remains often overlooked, even today: prevention and early detection. The 501(c)3 organization takes a radically different approach to breast cancer advocacy, infusing creative expression and community-building with an against-the-status-quo ethos to spur its mission: to reduce breast cancer risk and its impact globally through art, education, prevention, and action.
Spreading Awareness, One Hangtag at a Time
At Estetica, we know just how personal wigs can be. They’re more than just hair — they often represent healing, strength, and the confidence to move forward after hair loss. Too often, that loss is tied to the challenges of cancer treatment. Like so many of you, we’ve been personally touched by cancer — whether through loved ones or our own journeys. We know the emotional and physical toll it can take. That understanding is one of the driving forces behind why we do what we do. As part of our ongoing commitment to Keep A Breast, we are making it even easier for everyone to get involved — with an initiative built into every wig we make.
All Estetica wigs will be coming with a new hangtag featuring Keep A Breast and a QR code that links directly to their app. We hope you look out for these tags and download the app - A simple scan can help give someone the knowledge they need to protect themselves from breast cancer.
Explore Their Programs
What Our Commitment Looks Like
#feelitonthefirst
The first of every month is the perfect opportunity to talk about breast cancer prevention outside of just October. This is a conversation we want to be a part of! Each month we create a post or share one from Keep A Breast featuring #feelitonthefirst to remind our community to perform self checks.
Dolly Parton Valentine
We might not physically be able to make it to the Dolly Parton Valentine event, but that doesn't stop us from getting involved! Each year we donate wigs to the performers. In 2025 we stepped up our game and also contributed financially to this unique event benefitting Keep A Breast.
October Fundraiser
Since 2019 we've joined forces with our friends, family and customers during the month of October to raise funds for Keep A Breast and bring awareness to their foundation and mission to reduce breast cancer risk and its impact globally.
