About Us

Established in 1979, Estetica Designs is a premier manufacturer of wigs and hair pieces. Estetica Designs quickly became known as pioneers in the industry after developing and trademarking the revolutionary Pure Stretch Cap® technology. This exclusive design allows the entire perimeter of the wig cap to stretch, eliminating any pressure points and ensuring the most comfortable fit ever. Serving as the key building block, the Pure Stretch Cap® technology is utilized in the development and creation of each wig.

At Estetica Designs, we take great pride in the craftsmanship of our products and believe that comfort and style should go hand in hand. Our talented design team constantly experiments with the latest technologies to develop beautiful new colors and styles, as well as improve upon classic favorites. From luxurious, silky human hair to the wonderfully natural feel of our synthetic fiber, Estetica Designs offers the softest, most manageable hair in a spectrum of stunning colors. The variety within each of our collections speaks to our vast audience with careful consideration given to style, color, construction and price.

Estetica Designs is completely dedicated to maintaining the standard of excellence we have set in the industry for quality, products and customer service to ensure a positive experience for you. From timeless classic styles to fresh, modern new looks, Estetica Designs has endless options for a perfectly comfortable, perfectly beautiful you.

“Great things in business are never done by one person. They’re done by a team of people.” – Steve Jobs

We have the best team of people dedicated to one thing – you. We’re passionate about our customers, our employees and our products that bring it all together. We love what we do and it shows in the products we offer and the customer service we provide. 

A headshot of a man wearing a blue collared shirt under a dark sweater. Below the image, the text reads 'Rich Gienopie, President.'
Rich Gienopie
President
A headshot of a man with short dark hair, wearing a light-colored, collared shirt. Below the image, the text reads 'Dennis Angelina, General Manager.'
Dennis Angelina
General Manager
A professional headshot of a woman with long, straight hair wearing a black top. Below the image, the text reads 'Jennifer Drake, Bookkeeping Assistant Manager.'
Jennifer Drake
Bookkeeping Assistant Manager
A professional headshot of a woman with short, dark hair wearing a black shirt. Below the image, the text reads 'Grace Chung, Director of Marketing & Development.'
Grace Chung
Director of Marketing & Development
A professional headshot of a woman with curly hair, wearing a necklace and a dark top. Below the image, the text reads 'Tara Harrop, E-Commerce Manager.'
Tara Harrop
E-Commerce Manager
A professional headshot of a person with shoulder-length blonde hair, wearing a black blouse with white polka dots. Below the image, the text reads 'Kim Abrudan, Account Executive.'
Kim Abrudan
Account Executive
A professional headshot of a woman with long, straight brown hair, wearing a green top and a thin gold necklace. Below the image, the text reads 'Jordan Jessup, Account Executive.'
Jordan Jessup
Account Executive
A professional headshot of a woman with short, light-colored hair and  wearing a white and gray top with long, dangling earrings. Below the image, the text reads 'Kathy Rey, Customer Service & Sales Support.'
Kathy Rey
Customer Service & Sales Support
A professional headshot of a woman with long blonde hair, wearing a white sweater. Below the image, the text reads 'Erin Trought, Senior Graphic Designer.'
Erin Trought
Senior Graphic Designer
A professional headshot of a woman with long, wavy blonde hair, wearing a maroon sweater. Below the image, the text reads 'Claire Qualls, Graphic Designer.'
Claire Qualls
Graphic Designer
A professional headshot of a man wearing a dark zip-up jacket. Below the image, the text reads 'Jay Cho, Warehouse Manager.'
Jay Cho
Warehouse Manager
A professional headshot of a man wearing a red hoodie. Below the image, the text reads 'Ernest Suah, Warehouse.'
Ernest Suah
Warehouse