Felicia brings something really special to the Estetica family—not just her creativity and insight, but her heart. From the start, she’s shown up with purpose, passion, and a clear voice that’s all about empowering others to feel their best in wigs, no matter the reason they're wearing one. We’ve admired her advocacy, her transparency, and her fearless approach to self-expression long before she officially became a Style Insider. And now that she’s here, we couldn’t be more excited to share her journey with everyone.
In Her Own Words
Can you introduce yourself and tell us a little bit about who you are?
My name is Felicia Delaney, though I’m more widely known as *Woah.Felicia.Wow.* I’ve been creating wig-related content on social media for the past two years, after recognizing the significant work still needed to normalize wigs—not just for those experiencing hair loss, but also as a form of fashion and self-expression.
How did your wig wearing journey begin?
My wig journey began after years of struggling with hair loss caused by various hormonal imbalances and chronic stress. I was always drawn to wigs for their beauty and simplicity. A particularly severe bout of hair loss finally pushed me to take the leap and embrace what I had always known deep down was the right choice for me. How did you first get involved with Estetica Designs, and what made you want to become a Style Insider?
I knew I wanted to be a part of the Estetica brand long before the Style Insider program even existed. I was captivated by their reputation in the wig community as a high-quality, luxury brand. What truly resonated with me was their advocacy for women’s health through initiatives like their breast cancer screening campaign. It was clear to me that Estetica genuinely cares about people—not just as consumers, but as individuals.
What's one piece of advice you'd give to someone new to wigs?
My best advice to new wig wearers is to stop worrying about what others *might* think about your wig—because the truth is, they’re probably not thinking about it at all. Instead, spend your time watching and reading reviews to make informed, confident investments in pieces that make you feel your best.
When you're not working, what do you love to do for fun or relaxation?
In my free time, I love being with my husband and our teenage kids. We enjoy exploring new foods, relaxing at the beach, watching movies, and cuddling with our pets. I’m a huge animal lover—cats, dogs, pigs, horses—anything with a heartbeat! I find the most peace in the presence of animals. One of my favorite memories is when my children and I rode horses from Wyoming to Utah. I’m also completely obsessed with true crime and never miss a day of listening to crime podcasts!
If you had a superpower, what would it be?
If I could choose one superpower, it would be the ability to control time—pause it, fast forward, rewind. Just imagine what we could do with a little more space to breathe, catch up, or move ahead. It would change everything.
Felicia's Most Recent FAVS
