It’s official: Graydient Storm, our versatile new gray, is available now in Avalon, Jamison, Ocean and Orchid. If you haven’t seen it already, our social media campaign for Graydient Storm featured some different ways to rock this gorgeous new color each day of the week. We challenged some of our Estetica staff to wear Gray THEIR Way. Check out how Grace and Claire met the challenge with their different gray inspired looks below.

 

 1. Artsy

Avalon is such a fun style to me. When pairing her up with Graydient Storm I found that this look really plays up my artsy side. I love mixing and matching colors and patterns and was pleasantly surprised to see how good this color looks with so many different combinations.

Person sitting outdoors, wearing a knitted beige pom-pom hat and a gray hoodie, smiling while cuddling a large, shaggy beige dog on a leash in front of a stone wall and door.

2. Cute & Cuddly

Jamison in Graydient Storm works so well under a beanie! I thought it was such a cute look to go out for a long walk with my dog in.

3. Game Ready

What's the perfect look for a basketball game in the city with the fam? Ocean in Graydient Storm of course! I love how this color adapts to anything. Day or night, this color really stands out. Even under a hat, look how cute it is. Let's go Sixers!

Person smiling while wearing a long wavy silver wig, a gray and blue cap with a sports logo, and a gray hoodie, standing in a parking lot at night with the Wells Fargo Center lit up in the background.
Person wearing a long wavy ombre wig in dark brown fading to silver, dressed in a cozy autumn outfit with a plaid scarf and burgundy jacket, holding a mug that says 'Cup of Cozy,' standing outdoors with greenery in the background.

4. Cozy for Fall

I love how beautifully Graydient Storm pops against fall colors, especially with Orchid’s length and waves. This color definitely elevates a basic cozy fall look to totally chic!

 

Estetica Designs